Music Video
Structure:
We used the conventional fragmented structure R&B videos, we achieved this by juxtaposing the narrative with the artist sing the song and dancing. For example we broke up the narrative scene in kitchen by inserting the solo singing scenes at various points. Similar to Omarions Music video for 'Speedin', The camera cuts to him singing the song and dancing in two different locations at various times.
Solo Singing Part:
We developed the conventional solo singing parts, by adding special effects
to the dance scenes.
Conventionally you would have the artist dancing in an open open public place,like in the streets or an open planned space. We developed this by adding special effects making it seem as though the artist was dancing behind a clock.
Location:
- We challenged and developed the conventional locations of an R&B video. We achived this by using a bricked background for the solo parts as opposed to the solo parts being in an open environment or a being located within the vicinity of the narrative, for example in Omarions video 'O', the dance scene is located near the house.
- We looked at convetional dance scenes where the artist was dancing with a girl and chose to develop it. We used a train station platform that was wide enough for us to explore our choreography(similar to wide platforms used in R&B videos for example in Omarions Music video Touch) whilst developing the convetional location by using a train station.
Our Location
- We took the conventional approach of having part of the R&B located in the artists house. The artist is usually in their bedroom or their front room lying down, portraying their emotions towards the female or the situation. We chose this location as we too wanted our video to have a personal perspective.The mise-en-scene attributed to this perspective as in the video you can get a sense of the artists personality via the books on the shelves, the clean dinning room interior and the pictures on the front room wall all suggesting the artists interests. . This also allows the audience to relate to the video as it is located in an environment their are familiar as opposed to an obscure location.
Conventional Location: Our Location
Costume
The Artist
We wanted our artists to have a Sleek image, that of the conventional R&B artist. However we challenged the props as we omitted jewellery other than the Ring as that was our motif. We looked at the conventional attire in music videos and noted Hats, Customised Clothing Colour co-ordination and a clean groomed finish. We adopted this and designed our artist costumed based on our research. Whilst designing the costuming we thought it would be creative to have it reflect our motif - the Clock. So we when artist is alone with the girl, he would be wearing black and white to suggest that he is again being controlled by the her and to incorporate the motif to enhance narrative visually.
The Girl
We looked at how featuring females are dressed in R&B music videos, and noticed that the usually wore slightly revealing clothing that enhanced their femininity but also reflected the weather as they were located in a sunny location predominately in America. We challenged the attire by having our female wear sophisticated clothing to portray her character whilst also showing her beauty which is conventional of and R&B video.
Applying Goodwin's Theory
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